SEO isn't only for online marketers. As a web designer or frontend developer, most on-site SEO is your responsibility. SEO is also a value-added service. As a web designer/developer you can sell your SEO skills as an extended service.
Each search engine has its own algorithm in ranking web pages. Understanding the general factors that influence the algorithm can affect your search result position, and this is what SEO experts are hired for. An SEO’s job has two aspects: On-Site and Off-Site.
On-Site SEO: are the things that you can do on your site, such as: HTML markups, target keywords, internal linking, site structure, etc.
Off-Site SEO: are the things that you have much less control of, such as: how many backlinks you get and how people link to your site.
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