If you want to make real money on the internet, yes, it would be smart to learn how to rank #1 in Google, but if you get millions of people to your page, it won't matter if you cannot convert them. What is conversion? Its when you convert a visitor to your website into a paying consumer.

Optimizing your sales page starts with copywriting. Copywriting is a fancy word meaning the words on the page, not to be confused with copyRighting. There are professional copywriters out there that charge a premium to write various things for websites, newsletters and just about any other text medium, and their purpose is to make money. Experienced copywriters know what words sell, in what order, to get the best result possible. Join our community to get in touch with our copywriting services as well as other members who offer their services.

But let's say you are interested in becoming an expert copywriter. Where do you begin? Well it starts with the secret to conversion: leave no excuses. What I mean by that is, don't ever let yourself believe that anything you've written is the best it can be. In copywriting there are always ways to improve, and you learn what works and what doesn't, by testing.

The first thing to do when starting out as a copywriter, is to think about the objective of the text you are about to write. Let's say you are selling ladders. You will need to think about your audience for ladders. What age are they? What gender? What other demographics are present that could affect the end result?

After you know who your audience is, you can better speak to them. Would you speak to your mother the same way you would your sibling? How about your best friend? My point exactly. For this first copywriting exercise lets assume you are writing a sales page for a website. The first thing you'll want to do is write a headline for your website. In fact, write 5 different headlines before proceeding, and when your ready we'll start identifying weak copywriting.