First, define what a sale is to you. Is it buying X? Is it opting in for Y? Is it buying X,Y and Z? Once you know that, you can try to get one. If you can make $1 online, you can make a million. Once you get your systems up and running and well tested, you soon see that the possibilities online are endless.

There are several ways of doing this, but you'll have to ask your market what they want. You primarily do this by testing. Test whether you want a hard or soft sell (I'll explain that in a minute). Test whether one header converts than another etc. You'll also determine what your market wants by intuition (what naturally feels right to you) and also by what your competition is doing (they are doing what they are doing for a reason after all!).

A hard sell would be like "This is the the absolute best product of its kind anywhere in the world and if you do not buy now you'll miss the opportunity of a life time". The downside to such a statement is that it can be seen and disregarded as hype. The upside is, people also read this and think they are going to miss out, and creates the real or imaginary illusion of scarcity which is a big motivator for people when buying.

A soft sell is more of an informative approach Site Source 101 is a good example of that. We give lots and lots of information in order to give people so much information and facts that they build a relationship with us, find the price very low, and check it out. If you want to build customers for the long term, the soft sell can be very effective. The down side is, it takes more time to build a relationship with prospects and therefore longer to make a $1 online.

After you've discovered what works best for your market, a hard sell or soft sell, you can work on up selling and cross selling. Up selling will account for 30% of revenue if you do it right.