When you think of your website as it is now what do you think of? Do you think of your logo? Is it just a really nice logo? Do you think of the header? That slick flash animation you paid that one kid $300 to do? Do you think of the lack of money all that is generating? Good. Thats what this is about.

When you think of your website, you need to think in terms of "Site Blocks". Print out your website on paper. Draw squares and rectangles around all the main parts, the sales letter, the opt-in, the nav area, the buy button, the testimonial(s). If you were just thinking "what's an opt-in" or something along those lines, you need to do more homework. After you have all the boxes on your pages, make a list on a separate sheet of paper of all the elements. Such as:

1. Header

2. Sales Letter

3. Banner Offer

4. Opt-inv

5. Navigation

And so on. Once you get all of your elements on the page, order them in order of which one makes you the most money. Then, find out which one actually does. Headlines DO get people's attentions and could persuade people to buy immediately, but you may actually be making more money through your opt-ins and autoresponder series over time than you do with the header, banners, even your buy button.

Once you find out what's making you money, you have two options, optimize the parts of the site that are doing poorly OR capitalize on your strengths. This is a decision you have to make to make more money. If you decided that your opt-in element was making you 50% more than all other avenues combined after testing, then you may want to start making your website a squeeze page. Forget about a lengthy sales letter and beautiful header. Get people to the page and convert them to opt into your list.

A list is a beautiful thing. If you want guaranteed residual income, you have to have a list. A list is a database of people. Customers, prospects, anyone and everyone having to do with a specific category. If you are selling hammers, you can send out emails every week about a different hammer. Then have a monthly sale. Then, after a couple months, get smart, become an affiliate with a toolbox maker. Put your affiliate link in the next email and see what happens. You become friendly with the toolbox people, and you get a cut.

The end point is, to look at where you're getting your money, decide what is most effective, then attack it like its no body's business. Because, in fact, THAT is your business.