It is true in the entertainment industry, its the same for websites. Customers that revisit your site are called residual income. Its 10 times MORE expensive to get a new customer than to sell an existing customer, thats business 101. If you have made a sale to someone and you are not capturing their email and staying in touch, you are looking at a huge amount of loss in sales. As in, a full 50-100% loss.

How do you keep them coming back for more? Well its easier than you think. Rule number one of "teasing" is to give enough, but not so much that you or your product is not seen as valuable. Let me explain. If I were to write all these articles about the web and marketing, and give access to training, specialized programs, free trained support and more, then I would have devalued my services to the point no one would pay for it. However, if I give away the "what" by telling you what conversion is, but hold back the "how" by making you pay a small monthly fee, I can make money and help people at the same time.

Your product or service has to have inherent value for people to pay for it. You give it value by giving away the "what" all day, and when you do that effectively, you have built up the value proposition to the point you can charge whatever you want for it. I could charge $100 a month for Site Source 101 membership. It is worth more than that, and other companies out there charge upwards of $1000 for lesser services. I am putting my money where my mouth is, by charging $20 a month and pouring on the value proposition all this free training and free web templates to make it a no-brainer decision to join Site Source 101.

If you are in a market that you truly believe in, (and I hope thats the only reason you're attempting Internet marketing) then it should be easy to have a steady stream of new and interesting content for your list and people interested in your product or service. If you feel there is nothing more to ever say about a particular subject, you're wrong. You have writers block, or creativity block, or whatever, but there is NEVER enough said on a subject. If so, books would cease to be written. Get a guest writer that has a voice in your field, get a video testimonial from a user/buyer, have a sale, and reiterate what people already know.

If you are telling people what they already know in a new and interesting way, you build trust. People who can relate to you can trust you. If you are selling hammers and you have a personal account about using a certain hammer with a special feature, you can explain why it would have been so great to have that feature back when you were using hammers every day. People can relate to stories, and they'll trust the writer even if what they are saying has been said 100 times, it builds trust. Build trust, build relationships, and you'll always have them coming back for more.